The objectives for the marketing module are to:

  • Complete the Customer Relations & Customer Channels sections of the Business Model Canvas
  • Examine various marketing strategies and identify which might be most appropriate for your co-op
  • Learn how to structure a Pitch

Time will be available in class for your teams to get started on creating your pitch for the final class session.


Prepare a 5-minute team pitch to be presented to the class and  a panel of critical friends on Saturday, August 10.  This is a great time to make use of your coach!

Here is the suggested template for your pitch assignment (to be presented in class with examples on August 3). Please note that this is offered as a suggested format, but you do not have to prepare a powerpoint if you prefer to use another method to engage your audience.

Pitch Template